The Ultimate, 150-Point CRO Checklist for Ecommerce Brands

<aside> 🔥

Meet with one of heatmap's CRO experts → Schedule a Call

</aside>

How to Use This CRO Checklist

This checklist helps you systematically evaluate and improve your ecommerce website's conversion rate optimization (CRO) elements. By assessing each component, you'll identify specific opportunities to increase conversions and revenue.

Getting Started

Make a copy
1. Log into Notion on your browser.
2. Navigate to the public page and click Duplicate in its upper right corner.
3. Choose the workspace you'd like to duplicate the page into from the dropdown.
4. Your browser will take you to that page, now duplicated into the Private section of your sidebar. It will include all the sub-pages contained in the original page.
5. You can edit this page and its sub-pages just like you would any other.
Go through each item in the checklist
Rate the current state in the Evaluation column
Decide on an action approach in the Execute vs Test column
Prioritize improvements based on potential impact and effort required

<aside> 🔥

Evaluation Column

</aside>

Rate the current state of each element using these options:

<aside> 🔥

Execute or Test Column

</aside>

Determine the appropriate action for each improvement:

Good	Meets best practices and performs well
Bad	Needs immediate attention
Room for Improvement	Functions but could be optimized
N/A	Not applicable to your website

Execute Implement immediately when:

Following established best practices
Fixing obvious usability issues
Making technical improvements

Test Run A/B tests when:

Making significant design changes
Modifying key conversion elements
Implementing new features

The Ultimate, 150-Point CRO Checklist for Ecommerce Brands

<aside> 🔥

Meet with one of heatmap's CRO experts → Schedule a Call

</aside>